Enduring marketing message Sales Community #CMO
Chick-fil-A Corporate Support Center is closed on Sundays
Tesla initially only had a roadster model available
Salesforce was designed initially only for SMBs
Amazon Web Services (AWS) was initially for developers via credit cards and start-ups via VCs
You can’t be all things to all people initially-
Dominate the #usecases you choose!
“If you can’t fix it, feature it!”