Go-To-Market Strategy

We work individually with our clients to create a customer-centered focus plan for messaging and marketing for a seamless go-to-market execution. LeverageGTM will:


  • Ensure that your product has the perfect market fit with pilot customers
  • Scale and optimize your resources to plan your marketing strategies, financial risk, collaborators and sales techniques
  • Identify technology and tools to improve sales, marketing leads and overall return on investment (ROI)
  • Determine methods to accelerate revenue and improve your internal process while minimizing customer churn rate
  • Provide experienced feedback for all elements of your operation, from sales meetings and customer reviews to account planning and managerial alignment
  • Create awareness surrounding your repeatable wins, best practices and success

Industry Relationships

We can set up private meetings at industry events, secure senior executives for conferences and offer your company preferred treatment by G2 Crowd, Gartner, SiliconANGLE and Tech Target. In addition, Leverage GTM can:


  • Connect your business with solution providers and end users in your market and industry
  • Discover new value-added resellers (VARs) or OEMs
  • Offer benefits from top industry analysts to create and enhance partnership relationships varying from sell-through to sell-to
  • Identify hosts for demos and proof of concept demonstrations

Talent Management

Our expertise helps attract and develop top talent to work together for the long-term benefit of your business. We can oversee the planning process for capacity-building and compensation for years of growth. LeverateGTM also will:


  • Provide insight for past and future organizational changes
  • Offer feedback for creating and executing performances management reviews
  • Evaluate your current talent resources
  • Develop customized assessment tools in association with your sales management team to improve future performance feedback and results

Sales Effectiveness

Streamlined and successful customer connections are at the heart of any thriving business. Refine your customer relationships management (CRM) before or after you launch. LeverageGTM helps you focus on:


  • Shaping your metrics using state-of-the-art tools and software to analyze your sales cycles and overall growth
  • Diagnose and recommend improvements of any issues within your sales operations
  • Coach your sales team on best practices, accountability and review methods that result in faster sales and increased activity
  • Integrating sales dashboards to measure growth, quotas, repeatable wins and other key metrics

Strategic Planning

For long-term success, your business culture and values must be aligned to your vision and goals. We are highly experienced in helping you align your strategy effectively. In particular, LeverageGTM will:


  • Align your resources to support execution of your strategic plan within your daily operations
  • Develop scorecards to measure improvements from both an internal and external perspective
  • Ensure your go-to-market priorities calibrate with the industry roadmap for your product
  • Provide a sounding board for executive and management teams
  • Offer feedback regarding your competition positioning within the marketplace
  • Discuss your funding needs
  • Provide oversight and participation with your board of directors

Partner Go-To-Market

Today’s markets work collaboratively, demanding creative partnerships to enhance growth. For internal success, your plan to integrate partners must be well-researched and highly strategic. LeverageGTM will work to:


  • Identify potential service providers, system integrators and value-added resellers
  • Lead partner selection and recruitment process, including signup, training and quota creation
  • Manage the partnerships to ensure quality and value of your network
  • Identify potential service providers, system integrators and value-added resellers

Mergers and Acquisitions

As businesses grow and thrive, major changes are inevitable. You can rely on the first-hand relationships and experience of LeverageGTM during these challenging processes. We can:


  • Lead your team through the due diligence process
  • Provide expert and independent evaluations of team quality
  • Gather customer and partner feedback
  • Ensure proper target selection and confidentiality throughout the M&A