Sporting Boston Bruins #4 at last night’s Seattle Kraken win sharing the sales positioning lessons learned from the movie #Air.

adidas had the best product, but was in disarray at the top-
Converse had the top 4 @NBA players, but made it about them –
Nike made it about the unique impact of #23, and went unconventional through his mom’s picnic table in the backyard +

Highly recommend #Air this weekend for the pursuit lessons set in #1984, but works well in #2023 and beyond!